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How They Empowered Product Managers to Build & Scale GenAI Products

By shifting focus from AI hype to practical implementation, we equipped their product teams with the frameworks needed to integrate GenAI directly into their product development lifecycle.

Live AI Training Workshop

Company Overview

Zalando is a leading European e-commerce platform specializing in fashion, footwear, and lifestyle products.

Audience

Product Managers & Product Leaders

Core Technologies

LLMs, RAG Pipelines, Agentic Workflows, APIs

Frameworks Used

CRISP-DM, SEMMA, USIDO, LLMOps

Focus Areas

Data Science Fundamentals, AI Ethics, EU AI Act Compliance, UX/UI for AI

The Challenge

The client recognized that Generative AI was rapidly transforming the tech landscape, but their Product Managers were struggling to move past the conceptual "hype" phase. They needed a structured approach to understand GenAI's actual strengths, limitations, and how to practically deploy it without introducing critical biases, IP risks, or regulatory compliance issues.

The Solution: A Holistic, Hands-On Program

Baig Academy designed a highly tailored, role-specific curriculum structured around the actual Product Development Process (PDP). Rather than generic prompt engineering, the team engaged in deep-dive, practical training.

Phase 1: Demystifying AI & Establishing Foundations

We bridged the knowledge gap by establishing core Data Science and Machine Learning (DS/ML) fundamentals, focusing on data pipelines, APIs, and realistic deployment constraints.

Phase 2: Deep-Dive into GenAI Tech

Moving into the technical weeds, PMs engaged in hands-on activities mastering advanced prompt engineering, Retrieval Augmented Generation (RAG), and designing multi-agent workflows.

Phase 3: Transforming the Product Lifecycle

We applied GenAI directly to their daily work. PMs learned to automate tasks, write SQL queries, analyze massive datasets, and validate product ideas using GenAI as a strategic partner.

Phase 4: Governance, Ethics & LLMOps

To ensure safe scaling, the final modules focused on mitigating bias, securing IP, navigating the EU AI Act, and building continuous feedback loops for LLMOps.

Product Managers collaborating on AI Strategy

"This wasn't another AI workshop. It fundamentally changed how our Product Managers evaluate opportunities, collaborate with technical teams, and confidently integrate Generative AI into the product development process with practical frameworks they could apply immediately."

~Team Product Management -Zalando

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